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| Robert C. Smith, CPA |
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Robert C. Smith, CPA, a public accounting and consulting firm, was looking for an effective
way to increase his visibility throughout the region. Although he had used traditional
marketing strategies in the past, he was looking for a new way to reach potential clients.
Robert contacted TechMethods (who created his web page) to inquire about opt-in e-mail
marketing.
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Together, Robert and TechMethods developed a strategy which utilized MailBlast, an e-mail
marketing tool created by TechMethods, to send out a quarterly e-newsletter providing timely
tax tips to small businesses throughout the region. Robert easily maintains his contact
list of 8,000 people using MailBlast's web based interface. The simple Mailblast website
lets him send out text or HTML based newsletters whenever and from wherever he wants.
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